Because this one's for the ladies. New Era has hooked up with one of the most popular characters of Japan, Hello Kitty. Coming in many other colors such as black/gold, black/pink, pink/white, white/red, etc. The iconic Hello Kitty is embroidered in 3D on the front in contrasting color and also the logo embroidered on the back. Ladies are you with it? For information and colorways check it out HERE!